Positano, departing from a typical culture of a fishermen village, characterized by hard work and intensive use of resources that the very small available room offered, has been able to use the same results that this same culture had produced, results which find in the first voyagers of XIX century interesting users.

From fishermen village Positano turned into the favourite destination of the international jet set which found in Positano that simple nature but at the same time sophisticated that was so appreciated in 1950s.

Afterwards that enterprising spirit which characterized people from Positano when they were fishermen urged them on to cover other streets but always towards the direction of the mix between simplicity and sophistication: in this way the famous positano fashion was born, natural textiles with strong colours which generated clothes that in their seaming simple shape represent smart ladies’dream.